YUMS is not your typical action sports brand. Rooted in today's street culture, the YUMS movement appeals to today's connected generation.
Several years ago, their involvement in the BMX scene ignited organically from the competitive BMX rider and their interest in the YUMS brand. As a result, YUMS collaborated with a broad base of Pro/Am riders to develop a performance-based shoe geared to meet the demands of various styles displayed by BMX athletes. Whether it be park, vert dirt, or street, the YUMS ReUp mid's versatility conquers any BMX venue.